When you are not ranked highly on Google in basically on the first couple of pages of Google search engine results for your chosen keywords, so your website might as well not exist as the amount of traffic you will get will be very low to zilch. But if you rank highly in Google for you chosen keywords then you will get relevant targeted visitors to your site who are going to see your site as a valued resource. How to boost your search engine ranking (SEO) and get a good Google Page Rank the first thing is back links are links pointed to your site from other internet sites. The more back links you can gain to your site the better your page rank and the higher you will get in the search engine rankings. In good way to join the best forums get links to your site that are relevant to your site as Google will see that you are getting targeted links back to your site. The second is submitting your site to search engine directories. This is also another way to get free link back to your site and the more links the higher the page rank. For the last is if you decide to make an Ezine it can be very beneficial an augment your web presence. The added bonus of using an Ezine is that you can submit the information about anything.
So these are good things to get Google page rank but as any good webmaster it is all about continued work so that Google sees your site as active and relevant to make sure you website stays highly ranked.