Microsoft recently released a new Features Relevant to Webmasters. The PDF file detailed not only interface updates on Bing, Microsoft’s have own decision search engine, but also provides SEO tips for webmasters and web publishers. The white paper document contains instructive guidelines on how to create friendly, easy to index websites, as well as ways to make sites look attractive to search engine spiders. The Bing primary function is to bridge users with websites and content across the Internet, a target all search engines aim for. A key objective of Bing is to deliver premium search results and one of the ways the search engine approaches this goal is through a new feature called best match. The Bing will actually separate the official sites of these brands from the rest of the results. One of the cool features Bing has to offer is “Bing Hover links”. It will show a summary of that specific query result, as well as and important links related to that result. The webmasters feel this feature increases qualified traffic and helps searcher to find the information they want without having to leave the Search Engine Result Page (SERP). Through the intelligent data extraction, Bing is able to compile use information in the hover link section. The websites saturated with Flash and Silverlight based content often lack readable Meta data text. Titles and descriptions in the HTML source code are so poor, web crawlers hardly notice them. The Bing implemented a new technology capable of extracting limited data.
To the more information is available, the most people adapt the way they search and surf the Internet. The Microsoft has done a number of intense studies to analyze specific search patterns and behaviours. By the result, updates and additions were initiated. Microsoft’s goal is to improve searcher satisfaction by delivering faster, more accurate and complete results.